[Dixielandjazz] FaceBook

[jobriant at garlic.com]

On 2022-03-01 5:57 pm, Ron L"Herault wrote:

> Wow!  What energy!

One reason that bands don't get a lot of gigs is that they find the 
business of marketing tedious. And it can indeed be tedious. But it pays 
in the long run -- and only in the long run. There's a reason we see the 
same commercials night after night and week after week and month after 
month on TV: Marketing works through repetition.

Whatever you're selling, you need to shove it under people's noses again 
and again and again until they notice. It would be great if we could set 
our potential audience down in a huge stadium and tell them our story, 
all at one time. But we don't tell our story to an audience, we tell our 
story to a parade. Every time we advertise, however we do it, it goes to 
new people, and we have to keep reaching those same new people until we 
finally capture their interest.

Jim O'Briant, Gilroy, California, USA

Tuba/Leader

The Zinfandel Stompers Vintage Jazz Bans
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://ml.islandnet.com/pipermail/dixielandjazz/attachments/20220301/8621a303/attachment.html>