[Dixielandjazz] FaceBook

[Ron L"Herault]

Wow!  What energy!

 

Ron L

 

From: jim at kashprod.com <jim at kashprod.com> 
Sent: Tuesday, March 1, 2022 11:40 AM
To: Ron <lherault at verizon.net>
Cc: Dixieland Jazz Mailing List <dixielandjazz at ml.islandnet.com>
Subject: [Dixielandjazz] FaceBook

 

Ron just commented about FaceBook.  Yes, I agree, Ron, that FB is difficult
to follow as conversations get "bounced" down the list as new inputs arrive.
It's not really set up for the likes of some of our "conversations" on our
list.  However, I have found FB to be invaluable for attracting audiences to
our gigs.  Back in the early days, we were at the same club once a week
(that lasted for 25 yrs!), so people just automatically knew where they
could go to hear us (& people would seek us out at that club to book us for
other things).  Now, though, with gigs more spread out, and in different
locations, something like FaceBook is great.  We have a page "Canal Street
Jazz Band Madrid" on FB, and II usually pay for about 5 or 6 day ads costing
around 4 or 5 Euros to reach around 4,000 people.  I decide on the area, age
group, type of people, male/female, etc. for the ads.  I find a short video
& a short text works the best, making sure the link for buying on-line
tickets is included.  I don't "friend" anyone, nor do I use FB for other
matters, but as a "crowd chaser", I have found it to be very useful.

 

I also tell people, as they buy our cds after each gig to join our
"Whatsapp" chat group.  I know you guys in the U.S. don't go in much for
Whatsapp, but that's a real shame.  It is a great tool.  I run the group,
and only allow people to post things about our group.  A lot of folks post
videos & photos they have taken at our gigs, and then I use those in our ads
on FB.  On this group I can tell our closest fans what we are up to.  

 

True, we can't post pictures or videos on the mailing list, but we can post
links to videos.  Here's a video a fan shot at our last Saturday noontime
gig (and posted minutes after the gig on our Whatsapp group.  It's the end
bit of "Running Wild".  https://www.youtube.com/watch?v=80q7gdvwlJI  We do a
1 hour and a quarter show.  We squeeze in about 10 songs, and one or two
encores in that time.  Good fun!

 

This month we have the noontime gig on a Sunday, followed by Wed and Thurs
nite at another club.  That club has two shows a nite (at 8pm & 10pm) with a
different audience for each show, so that means close to 40 songs for the
total of the two nights.  We could play the same concert for all 4 concerts,
but I much prefer playing different tunes each set.  Keeps everyone on their
toes, and prompts new ideas as we play.  I refuse to get in a rut!!!

 

Jim

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