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<p id="reply-intro"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">On 2022-03-01 5:57 pm, Ron L"Herault wrote:</span></p>
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<p class="v1MsoNormal" style="padding-left: 40px;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Wow! What energy!</span></p>
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<p class="v1MsoNormal"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">One reason that bands don't get a lot of gigs is that they find the business of marketing tedious. And it can indeed be tedious. But it pays in the long run -- and only in the long run. There's a reason we see the same commercials night after night and week after week and month after month on TV: Marketing works through repetition. </span></p>
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<p class="v1MsoNormal"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Whatever you're selling, you need to shove it under people's noses again and again and again until they notice. It would be great if we could set our potential audience down in a huge stadium and tell them our story, all at one time. But we don't tell our story to an audience, we tell our story to a parade. Every time we advertise, however we do it, it goes to new people, and we have to keep reaching those same new people until we finally capture their interest.</span></p>
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<p class="v1MsoNormal"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Jim O'Briant, Gilroy, California, USA</span></p>
<p class="v1MsoNormal"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Tuba/Leader</span></p>
<p class="v1MsoNormal"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">The Zinfandel Stompers Vintage Jazz Bans</span></p>
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