[Dixielandjazz] Sacramento Jazz Festival Name Change

[Mike Marois]

To me the title of the press release should be "R.I.P. Sacramento Jubilee".
This is what happens when you don't follow your mission statement and let
outsiders influence your direction all driven by the almighty buck.  What
will happen is within 3-5 years there will be a token jazz band, more than
likely a pick up group, to tie the festival back to it's roots.

-----Original Message-----
From: dixielandjazz-bounces at ml.islandnet.com
[mailto:dixielandjazz-bounces at ml.islandnet.com] On Behalf Of Robert Ringwald
Sent: Tuesday, August 23, 2011 15:49
To: Mike Marois
Cc: Dixieland Jazz Mailing List
Subject: [Dixielandjazz] Sacramento Jazz Festival Name Change

When forwarding any email, use  "Netiquette." Delete all names, email
addresses, forwarding tags, etc. Just forward the content.


For Immediate Release
Media Contact: Mike Testa

August 23, 2011
(916) 919-3422

 
mtesta at cityofsacramento.org 

                          

 

New Name to Reflect Evolution of Sacramento's Jazz Festival

 

One of Northern California's longest running and most successful music
festivals is changing its name. Once known as The Dixieland Jazz Jubilee and
more recently as The Sacramento Jazz Festival, the venerable event will be
known simply as The Sacramento Music Festival when the 39th edition kicks
off Memorial Day Weekend in May of 2012.

The name change reflects how the event has evolved over the years into a
festival featuring many more musical styles than just jazz. It also
indicates a sincere effort to broaden the appeal of the four day event by
shifting some of the focus to other popular forms of American music such as
Blues, Rock 'n Roll, Country, Rhythm and Blues, and Zydeco.

While the Sacramento Music Festival will still be organized and presented by
the Sacramento Traditional Jazz Society, members of the organization realize
that to continue to grow the event's popularity, other forms of popular
music are vitally important. By featuring bands better known by the
mainstream public, the festival will attract new demographics while allowing
the Sacramento Traditional Jazz Society to continue their mission of
re-introducing traditional jazz into schools. Not only will increased ticket
sales present more opportunities to impact schools' musical curriculums, a
younger audience enticed to the festival by more mainstream music will be
exposed to a variety of musical genres including traditional jazz.

"The roots of traditional jazz have had a tremendous impact on modern
music," said Sacramento Traditional Jazz Society Executive Director, Vivian
Abraham. "As we move forward, the Sacramento Music Festival will be honoring
the past and celebrating newer musical trends as well. We expect nothing
less than The Festival to continue as one of the nation's best all-around
music celebrations."

 

- Continued -

Page 2

 

            With its new name intact, The Sacramento Music Festival's 2012
edition will, as always, be primarily staged in Old Sacramento. The 2011
event featured over 400 performances in 20 venues by over 70 bands. Next
year's festival will be similar in size and scope.

            "Our hope is to be able to begin to book nationally known groups
from the more mainstream genres like Rock and Country," says Mike Testa of
the Sacramento Convention and Visitors Bureau, a partner in presenting The
Sacramento Music Festival. "We have one of the most unique settings in the
country in Old Sacramento and the more we can branch out and attract new
people to the event, the better for everyone."

            Updates on the 2012 Sacramento Music Festival will be posted
throughout the year at www.SacMusicFest.com as well as via Facebook and
Twitter. Sponsorship information may be obtained by contacting The
Sacramento Traditional Jazz Society at (916) 372-5277.

 

# # # # #


--Bob Ringwald
www.ringwald.com
Fulton Street Jazz Band
530/ 642-9551 Office
916/ 806-9551 Cell
Amateur (Ham) Radio K6YBV

I joined a health club last year, spent about 250 bucks. 
Haven't lost a pound. Apparently you have to go there!


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