[Dixielandjazz] A possible NEW money making idea about sellingCD's....

[Robert S. Ringwald]

Steve, great idea.  Let us know how it goes.

--Bob Ringwald


----- Original Message ----- 
From: "Steve Heist" <steveheist at earthlink.net>
To: "Bob Ringwald" <robert at ringwald.com>
Cc: "Dixieland Jazz Mailing List" <dixielandjazz at ml.islandnet.com>
Sent: Thursday, April 17, 2008 9:02 AM
Subject: [Dixielandjazz] A possible NEW money making idea about 
sellingCD's....


> Good Morning, Listees...
>
> Here's an idea someone passed on to me and I might just try it...
> IF your venue is right (very important) and you have, let's say, 60 or so 
> recorded songs that you could put on a CD, think about making "custom" 
> CD's for your customers...
>
> What I'm going to do is place a flyer (on my next ship, in the shops) 
> which says something like:
>
> Compile your VERY OWN PERSONALIZED CD!!!
> Just pick 15 from the 60 songs listed below (the number is up to you, the 
> seller, of course) and we'll burn them to your own personalized CD!  All 
> the songs you want and not one you don't want...  Make your selections now 
> and we'll have it ready before you leave the ship...
>
> This is NOT going to work for everybody, but I think it will definitely 
> increase sales for those who can do it...  This way you don't lose a sale 
> because of somebody picking up a CD and saying, "Oh, I like cuts 3 and 4, 
> but 9, 10 and 14 I'm not crazy about..."  They can't dislike the CD, 
> because THEY picked the SONGS!!!
>
> How to implement this is up to you, but, fortunately, in my case, I can do 
> this easily...
>
> Hope this might help,
>
> ALL the VERY Best,
> Steve
>
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