[Dixielandjazz] Advertising Redux
Gluetje1 at aol.com
Gluetje1 at aol.com
Tue Nov 7 15:42:24 PST 2006
In a message dated 11/7/2006 3:14:27 P.M. Central Standard Time,
barbonestreet at earthlink.net writes:
Get TV coverage.
Snip above from Steve to say, Yes! Local PBS produced a well-done ten
minute feature on St. Louis Banjo Club for a program called Living St. Louis. The
station frequently re-runs the segment. I had at least enough smarts to sit
in the front row, smile at the camera and keep my hands moving. More than a
year later, probably once a week someone recognizes me from that. Within
past week have booked one banjo-duo gig from a person who asked if that was me
on TV. Same thing happened for a friend who was a member of a dancing group.
So look for an angle that you can pitch to public broadcasting.
Also local suburban type newspapers are always looking for a story angle on
someone that lives in their community, so get creative with what that could
be--I dunno, something like local Dixielander raises goats, volunteers at
historical society--what is that you do for the community? See whose byline is
on the stories and contact them. That has happened for me at least a
half-dozen times, but always in the context of 'musician who also .....'
By asking what you do for your community, I just tried to sneak in the idea
that if you are out and about, you have more contact for handing out cards.
I was surprised to grow up and discover that those who sell join churches
where they believe they can maximize business success, etc. Networking is
For past couple of years local banjo players lucked out by having an
effective PR person working voluntarily on behalf of PR for banjo club. The result
is that individuals regularly call the club number wanting referrals for
hiring small groups of banjo players. I know of five groups who are getting
calls as a result of this. Cost to the individual is $25 year club membership.
Sorry, the club will only refer banjo-playing groups. I see this as
something that local jazz clubs could do--but does not do in St. Louis. And no, I'm
not volunteering today to do PR for St. Louis Jazz Club.
One jaded experience regarding Steve's advice to have your gigs publicized
in urban newspapers. Based on limited experience, that does apparently often
involve "gifting" the journalist who does the article.
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