[Dixielandjazz] Rock Band Giving Away Music

[tcashwigg at aol.com]

Hi guys:

Bob:  your reasoning is of course sound business, as we know and 
understand it, however the Monkey project just proved what can happen 
by thinking outside the box.  Especially with the younger music buyers, 
we have all raised teenagers or are raising them and know that they are 
simply not NORMAL for a few years,  Hell some of them Never turnout 
Normal,  (whatever that is)  every time I figured out what was normal 
they changed the definition again.  :))   There was even a albeit 
(short ) time when I thought I was Normal.  But it didn't affect me! 
affect me! affect me! affect me! affect me!  excuse me, the  damned 
needle stuck on my CD player.  :))

That is exactly what is happening with many rock and folk acts and even 
some Jazz and Smooth Jazz acts, they are posting songs for free 
downloads on their sites, with links to the sales page to buy other 
full length CDs.

It has been working well for many of them,  Also many of them are into 
the buy one song at a time digital download, and now  cell phone ring 
tones are becoming a viable marketing tool for bands.

Hence my hesitant answer to Don Mopsick about did I think I could 
repeat my former good luck and success in record sales in today's 
market.   I just don't know because there are so many new marketing 
techniques being put into place daily for the young folks market 
anyway.    I think however that many of us older folks and baby boomers 
are still willing to embrace the old methods because we are not all up 
to snuff on the new internet operations  YET??

I am definitely looking into everything that I can find for ways to do 
just that, because I am involved with a new product that has "Current 
Hit" all over it  with two former American Idol contestants.   It is 
definitely a challenge for me to try and market it to an entirely 
foreign and ever changing market for me at my age.    And it is NOT  
"MKOM", I know they have a waiting audience, it is up to me to get the 
product to them and get them to pay for it.   Or sell or license it to 
another bigger label.    It should be a very successful venture,  the 
production budget was very reasonable, but one never knows in this 
business, you win some and you lose some.

Nancy's post about the Monkey project is giving me ideas, since both 
artists gained a lot of International recognition from that Television 
exposure week after week, and many folks think they both actually 
should have won.  We have produced some very powerful music with them, 
( much better than anything they were allowed to sing on American Idol 
).

Cheers,

Tom "Scratching my head" Wiggins



-----Original Message-----
From: Robert S. Ringwald <robert at ringwald.com>
To: DJML <dixielandjazz at ml.islandnet.com>
Sent: Sat, 4 Feb 2006 21:07:05 -0800
Subject: [Dixielandjazz] Rock Band Giving Away Music

    Regarding Nancy's post, a rock band that gave CDs to their fans & 
told them to share them using digital file sharing programs on the 
Internet. 
 
  If I were trying to sell CDs, I certainly would not give them away. 
However, it did get me to thinking. 
 
  If I were in a music field with mass appeal such as Rock, it might be 
an idea to do exactly what that band did, only have one song on the CD 
that they are giving away. 
 
  If the fans liked the band & were given one free song, I'll bet they 
would be buying the others like crazy. Sounds like an interesting 
promotion idea to me. 
 
 Kinda like making samples available on your web site. 
 
 --Bob Ringwald K6YBV 
 The Fulton Street Jazz Band 
 The Boondockers (Jazz and Comedy) 
 530/642-9551 
  
  
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