[Dixielandjazz] Marketing to "Agents" for Seasoned Citizens

[Gluetje1 at aol.com]

Steve's earlier post today about staff bringing their families in to hear  
his group gives me two further thoughts.  Sometimes when selling yourself,  it 
is good to help the facility understand how they in turn can use you for  their 
own marketing.  These places have Open Houses, etc. in which they are  
selling their facility.  Get booked for such events.  Or what  better time for them 
to encourage potential applicants to visit than when you  are entertaining?  
Help them know that.
 
Sending along a long link (don't know how to do tiny url) to a newspaper  
article that's right on topic if you desire to market to these facilities.   
Include the article or something similar in your promo package.
 
>_http://www.remindernewspapers.com/Default/Scripting/ArticleWin.asp?Skin=Putn
am&BaseHref=PUT/2006/11/10&ViewMode=GIF&EntityID=Ar01900&Url=ReminderNewspaper
s.com&Ti=11-10-06%20-Families%20care%20for%20loved%20ones%20with%20Alzheimerâ?
?s_ 
(http://www.remindernewspapers.com/Default/Scripting/ArticleWin.asp?Skin=Putnam&BaseHref=PUT/2006/11/10&ViewMode=GIF&EntityID=Ar01900&Url=ReminderNewspa
pers.com&Ti=11-10-06%20-Families%20care%20for%20loved%20ones%20with%20Alzheime
r) <
 
And a by-the-way on Activity Director budgets.  They do have all kinds  of 
watch dogs that look at the paper documentation on how they used their  
budget--not just their own management, but also the various certifiers and  
accreditors.  I have walked and set through many an accreditation and  Medicare 
assessment in hospitals back in my working years.  You would be  quite amazed at what 
they ask to see and indeed do pore over with Bill Bailey's  fine tooth comb.
 
Ginny