[Dixielandjazz] So who's this Jim Cullum...?

[Gluetje1 at aol.com]

In my early, slightly more relaxed (though plenty still going on)  retirement 
years, I am far more likely to go digging for what's "hidden" in this  case 
music that I enjoy along with all its history.  Reflecting back on my  own 
younger years plus watching the young around me--there is little or no time  for 
that digging.  They are working, going to school, finding/mating  with romantic 
partner's, raising kids--hoping for just a spot of leisure  and entertainment 
most days, enough money to pay a sitter for an evening out  maybe once a 
month, trying to manage a vacation most years--probably family  oriented and just 
maybe there will be something the adults will enjoy  included.  If the goal is 
to market to the group who is doing the  above--then the product, its 
advertising, its delivery points, has to reach  their eyes and ears without them 
having to do any digging.
 
I have a daughter the cruise industry has successfully marketed.  She  
learned via her dad to look at the deck plan of any ship she is considering for  the 
cruise.  But I'll wager that no one on this list will guess which item  on 
the deck plan is the most important to her.  The answer is the size of  the 
dance floor in the disco lounge.  She does not check what musicians  will be on 
board--she assumes that if there is a decent dance floor there will  be music to 
move her body.  But of course the musician who wants to be  heard in a cruise 
lounge, or the fitness "spa", or any other dance floor or  public setting is 
not marketing directly to my or any other daughter.
Instead they are marketing to the agent/establishment who wants the repeat  
business of the world's daughters.  Because when it comes to musical  
entertainment, where the daughters (and mothers) want to go is where their  men come 
also.
Ginny