[Dixielandjazz] Website Justification
russg at redshift.com
Thu Mar 11 07:25:07 PST 2004
I have had a web site for about 3 years. I get from 450 to 800 reported looks a week. I get, perhaps, two calls a month. It has been valuable, but, so far does not produce a deluge of business.
However, I am in a small market in Monterey, California in which there are several other first rate bands consisting of East Coast headliners [George Young, for example ] who have come here to retire, but still perform. Also, some of the bands consist of folks who grew up here and always get called first. So, the competition is fierce and the web site is just one of several techniques I use to find business.
Mike Marois wrote:
> I have to chime in on this one. I run several sites related to music and have witnessed a lot of traffic on most. The key is to make the content dynamic and fresh. Adding message boards and databased driven discographies and pictures give the site a fresh look and beckon the surfers to visit them often. For a good example of this visit http://www.TheDukesofDixieland.com and check out the discography and message board sections.
> tuba/computer guru
> ---------- Original Message ----------------------------------
> From: "WILLIAM HORTON" <WILLIAMHORTON at peoplepc.com>
> Date: Wed, 10 Mar 2004 21:54:33 -0800
> >I'll admit I'm not a big web surfer, but I wonder about the time, effort and
> >expense of a band (or a jazz club) creating a web site. My guess is that
> >99.99% of interested persons will visit the site once (only). After all,
> >why revisit a site after you've seen it once?
> >Many years ago, I created a website for the Basin Street Regulars club in
> >Pismo Beach. Had many compliments on it, but only from already-baptized
> >members. Don't know of a single person who joined the club as a result of
> >the website. A couple of years ago, multi-talented K.O. Eckland re-did the
> >site, making it into the best, funniest site I've ever seen. Check out
> >www.PismoJazz.com and see if you don't agree.
> >Probably it was fun for K.O. to create and, for sure, it was a delight for
> >already-joined members, but marvelous as K.O.'s creation is, I'd bet it
> >hasn't fulfilled its principal purpose: to encourage new people to join the
> >club, or attend its concerts.
> >Advertising is the lifeblood of bands, businesses and organizations, but I
> >don't think a website, considering all that is involved, is even marginally
> >cost-effective. Abe Snake, idly cruising the web, might happen onto your
> >site and enjoy it, but chances are that Abe lives half a continent away and
> >it is very unlikely he'll fly a couple of thousand miles your town to check
> >out the band playing at your next session.
> >What do you think?
> >Bill "Raining on the parade" Horton
> >Dixielandjazz mailing list
> >Dixielandjazz at ml.islandnet.com
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