[Dixielandjazz] Website Justification

Mike Marois Mike.Marois at hirelivemusic.com
Thu Mar 11 01:30:22 PST 2004

I have to chime in on this one.  I run several sites related to music and have witnessed a lot of traffic on most.  The key is to make the content dynamic and fresh.  Adding message boards and databased driven discographies and pictures give the site a fresh look and beckon the surfers to visit them often.  For a good example of this visit http://www.TheDukesofDixieland.com and check out the discography and message board sections.

tuba/computer guru

---------- Original Message ----------------------------------
From: "WILLIAM HORTON" <WILLIAMHORTON at peoplepc.com>
Date:  Wed, 10 Mar 2004 21:54:33 -0800

>I'll admit I'm not a big web surfer, but I wonder about the time, effort and
>expense of a band (or a jazz club) creating a web site.  My guess is that
>99.99% of interested persons will visit the site once (only).  After all,
>why revisit a site after you've seen it once?
>Many years ago, I created a website for the Basin Street Regulars club in
>Pismo Beach.  Had many compliments on it, but only from already-baptized
>members.  Don't know of a single person who joined the club as a result of
>the website.  A couple of years ago, multi-talented K.O. Eckland re-did the
>site, making it into the best, funniest site I've ever seen.  Check out
>www.PismoJazz.com and see if you don't agree.
>Probably it was fun for K.O. to create and, for sure, it was a delight for
>already-joined members, but marvelous as K.O.'s creation is, I'd bet it
>hasn't fulfilled its principal purpose: to encourage new people to join the
>club, or attend its concerts.
>Advertising is the lifeblood of bands, businesses and organizations, but  I
>don't think a website, considering all that is involved, is even marginally
>cost-effective.  Abe Snake, idly cruising the web, might happen onto your
>site and enjoy it, but chances are that Abe lives half a continent away and
>it is very unlikely he'll fly a couple of thousand miles your town to check
>out the band playing at your next session.
>What do you think?
>Bill "Raining on the parade" Horton
>Dixielandjazz mailing list
>Dixielandjazz at ml.islandnet.com


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