[Dixielandjazz] Website Justification
TCASHWIGG at aol.com
TCASHWIGG at aol.com
Thu Mar 11 00:27:02 PST 2004
In a message dated 3/10/04 8:47:24 PM Pacific Standard Time,
WILLIAMHORTON at peoplepc.com writes:
> Probably it was fun for K.O. to create and, for sure, it was a delight for
> already-joined members, but marvelous as K.O.'s creation is, I'd bet it
> hasn't fulfilled its principal purpose: to encourage new people to join the
> club, or attend its concerts.
> Advertising is the lifeblood of bands, businesses and organizations, but I
> don't think a website, considering all that is involved, is even marginally
> cost-effective. Abe Snake, idly cruising the web, might happen onto your
> site and enjoy it, but chances are that Abe lives half a continent away and
> it is very unlikely he'll fly a couple of thousand miles your town to check
> out the band playing at your next session.
> What do you think?
> Bill "Raining on the parade" Horton
Couldn't disagree with ya more William me mate:
The secret is as you stated in your own post: Advertise, you have the entire
world wide web available to you virtually free with millioins yeah millions
of folks on it all day and night seven days a week.
You have to promote and advertise your WEBSITE too, or nobody knows it exist,
you have to learn to use key words that realte to your site like Dixie,
Dixieland Music, Bands, Music, Jazz, Traditional Jazz, musicians Festivals, Jazz
Societies, Old jazz, new jazz, Dance Bands, parties, and any word you can
think of that would be relevant to your site. Then you must work hard to get it
on as many search engines as you can find, so that anybody hitting a search
for anything with any of thsoe words in it will be directed to your site.
Heck even Radio stations and Television shows have websites now and
constantly tel folks to chek them out at www.?????.com.
The INternet is a wonderful and valuable cheap tool if you learn how to use
it correctly, but they do keep changing the rules every day so ya gotta keep up
with it to make it really useful.
It is a useful tool for your membership in a society to keep updated with
information about the organization and its events etc. but that is just the
Choir, You have to take it to the world at large.
It is very easy to get lost at sea on the Net.
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