[Dixielandjazz] Website Justification

[Dave Hanson]

Mr. Horton,

What is the flap about ? Websites are inexpensive, are the present
"connection" for your information hiway, new bands might be advertised,
special offers. I don't know about attracting new members, but would they
even keep a record of that ? Or folks that attended the concert because of a
website.

Since you are not an big web surfer, you would not be considered in the mix,
but many of us are  web surfers. I wouldn't want to collect all the phone
books in the US to find out where anything is !

Welcome to the 21st. century !!!!


Have a good day.

Respectfully,

Dave Hanson
Trombone
Atlanta

----- Original Message ----- 
From: "WILLIAM HORTON" <WILLIAMHORTON at peoplepc.com>
To: "DJML" <Dixielandjazz at ml.islandnet.com>
Sent: Thursday, March 11, 2004 12:54 AM
Subject: [Dixielandjazz] Website Justification


> I'll admit I'm not a big web surfer, but I wonder about the time, effort
and
> expense of a band (or a jazz club) creating a web site.  My guess is that
> 99.99% of interested persons will visit the site once (only).  After all,
> why revisit a site after you've seen it once?
>
> Many years ago, I created a website for the Basin Street Regulars club in
> Pismo Beach.  Had many compliments on it, but only from already-baptized
> members.  Don't know of a single person who joined the club as a result of
> the website.  A couple of years ago, multi-talented K.O. Eckland re-did
the
> site, making it into the best, funniest site I've ever seen.  Check out
> www.PismoJazz.com and see if you don't agree.
>
> Probably it was fun for K.O. to create and, for sure, it was a delight for
> already-joined members, but marvelous as K.O.'s creation is, I'd bet it
> hasn't fulfilled its principal purpose: to encourage new people to join
the
> club, or attend its concerts.
>
> Advertising is the lifeblood of bands, businesses and organizations, but
I
> don't think a website, considering all that is involved, is even
marginally
> cost-effective.  Abe Snake, idly cruising the web, might happen onto your
> site and enjoy it, but chances are that Abe lives half a continent away
and
> it is very unlikely he'll fly a couple of thousand miles your town to
check
> out the band playing at your next session.
>
> What do you think?
>
> Bill "Raining on the parade" Horton
>
>
> _______________________________________________
> Dixielandjazz mailing list
> Dixielandjazz at ml.islandnet.com
> http://ml.islandnet.com/mailman/listinfo/dixielandjazz
>