[Dixielandjazz] Website Justification

[jazzfact]

Hi All,
Just catching up on this thread. Who reads a website?... Customers! If you
change the content regularly people will go back over and over. I quote
below one good reason to have a website.

"My partner and I are getting married at Maleny Manor at Maleny, Sunshine
Coast in October and we are looking for a jazz band. We just wondered
whether you played at weddings and if so - if you could give us some
information such as prices, if you are available in October (23/10/04) to
travel to the Maleny Manor etc. My partner and I currently live in Melbourne
so we are unable to come and see one of your performances hence the email. 
Love your website"

regards,
Richard Stevens
www.thejazzfactory.net

-----Original Message-----
From: dixielandjazz-bounces at ml.islandnet.com
[mailto:dixielandjazz-bounces at ml.islandnet.com] On Behalf Of WILLIAM HORTON
Sent: Thursday, 11 March 2004 3:55 PM
To: DJML
Subject: [Dixielandjazz] Website Justification

I'll admit I'm not a big web surfer, but I wonder about the time, effort and
expense of a band (or a jazz club) creating a web site.  My guess is that
99.99% of interested persons will visit the site once (only).  After all,
why revisit a site after you've seen it once?

Many years ago, I created a website for the Basin Street Regulars club in
Pismo Beach.  Had many compliments on it, but only from already-baptized
members.  Don't know of a single person who joined the club as a result of
the website.  A couple of years ago, multi-talented K.O. Eckland re-did the
site, making it into the best, funniest site I've ever seen.  Check out
www.PismoJazz.com and see if you don't agree.

Probably it was fun for K.O. to create and, for sure, it was a delight for
already-joined members, but marvelous as K.O.'s creation is, I'd bet it
hasn't fulfilled its principal purpose: to encourage new people to join the
club, or attend its concerts.

Advertising is the lifeblood of bands, businesses and organizations, but  I
don't think a website, considering all that is involved, is even marginally
cost-effective.  Abe Snake, idly cruising the web, might happen onto your
site and enjoy it, but chances are that Abe lives half a continent away and
it is very unlikely he'll fly a couple of thousand miles your town to check
out the band playing at your next session.

What do you think?

Bill "Raining on the parade" Horton


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