[Dixielandjazz] Grammy Museum storage facility - Los Angeles Times, November 6, 2012

[Robert Ringwald]

History Sings
The Grammy Museum ropes in storage behemoth Iron Mountain to get a handle on its
huge -- and ever-growing -- music archive
by Randy Lewis
Los Angeles Times, November 6, 2012
Deep within the high-security Iron Mountain storage facility in Hollywood, where
nearly every doorway except for the restroom is protected by a security-card swipe
lock, sits the Grammy Museum's permanent collection of pop music artifacts, recordings
and memorabilia.
Hundreds of 10-inch 78 rpm discs -- some from Thomas Edison's record label -- reside
in archival boxes on 20-foot-long metal shelves, near antique radios and phonograph
players, musical instruments, posters and some celebrity fashion items stored out
of sight in sturdy garment bags.
Vintage synthesizers in their original cases take up a shelf right below three distinctively
different accordions, an instrument Mark Twain famously dubbed "the stomach Steinway."
The Grammy Museum may have opened a little less than four years ago in downtown's
L.A. Live entertainment complex, but it's already looking at myriad new ways to store
and exhibit its extensive collection of music history.
"People offer to donate things, but until we had someplace to properly store and
preserve them, we've had to turn a lot of those offers down," executive director
Robert Santelli said last Friday during a walk-through of the museum's growing archive.
"We have to be able to safely store the items, insure them -- and be sure we can
make them accessible to the public at some point, because we are an educational museum,"
he said. "We're working without an acquisition budget, so we have to rely on donations."
Grammy Museum assistant curator Ali Stuebner slipped on a pair of white cotton gloves
to peek under the lid of a 4-foot-tall 1920s-vintage Edison phonograph resting against
one of the storage space's bunker-like concrete walls, and to show a visitor one
of two old (but well cared for) piano accordions donated by squeeze-box virtuoso
Ernie Felice. She later riffled through a couple of large boxes, each holding perhaps
thousands of 5-by-7-inch white notecards collected from one of Yoko Ono's wishing
trees, a project for which passersby were invited to complete the thought "Imagine
a world..." in their own words and/or drawings.
It's gems like these that caused the museum to enter into a partnership with Iron
Mountain about 18 months ago, the company providing the storage space about six months
later.
The Grammy Museum's spot in the massive building is modest: It's a repository of
about 900 air-conditioned square feet, compact compared with some of Iron Mountain's
800 other entertainment-world clients, whose holdings fill a 10,000-square-foot floor
of the 14-story building.
All the major record companies store master recordings made over the last 90 years
here, said Jeff Anthony, Iron Mountain senior vice president of entertainment services.
These recordings have increasingly become a part of revenue-generating plans as new
music has become ever more challenging to break.
Though movie studios, record companies, sports franchises and the USC School of Cinematic
Arts also store items here, Anthony says the pairing with the Grammy Museum dovetails
with his company's mission to assist clients in digitizing their collections and,
ultimately for those businesses in the private sector, making them profitable.
"It's about monetization," Anthony said of Iron Mountain's for-profit clients, who
have since discovered the payoff -- through home video, reissues and myriad licensing
opportunities -- for being mindful of history.
The Grammy Museum's own recorded history is stored at Iron Mountain but in digital
form, an archive of more than 200 performances and live interviews recorded at the
museum since it opened December 2008. The audio-visual archive at the museum opens
to the public on Wednesday.
Beach Boys creative leader Brian Wilson was the first in a continuing string of visiting
musicians that includes Ringo Starr, Stevie Nicks, Bootsy Collins, Flavor Flav, Glen
Campbell, John Mayer and, yes, even the accordion-wielding king of the novelty song,
"Weird Al" Yankovic.
The interviews and question-answer sessions have also included record industry veterans
such as Clive Davis (for whom the museum's 200-seat concert theater is named), former
Warner Bros.-Capitol-Asylum Records executive Joe Smith, and Curb Records founder
Mike Curb.
"We've captured more than 800 songs played and performed in the museum, and we're
at about 225 artists we've interviewed for these living histories," Santelli said.
"Each of these are pieces that help to tell a greater story."
The interviews and performances have been digitized and will now be available for
students, academics, journalists and everyday music fans to see and hear at the museum.
The archive is opening in conjunction with the museum's newest exhibition, this one
surveying the 125-year history of Columbia Records, a show that's also packed with
pop-music artifacts.
Among the items: a pair of Johnny Cash's boots and his lyrics for the song "Cry,
Cry, Cry"; Bob Dylan letters and lyrics; a jacket and trumpet that belonged to Miles
Davis; jewelry worn by Billie Holiday; a tie and letter from Louis Armstrong; one
of Barbra Streisand's dresses; a Willie Nelson bandanna; stage sketches and lyrics
from Public Enemy's Chuck D.; one of Pete Seeger's banjos; and a trombone played
by New Orleans jazz pioneer Kid Ory.
Glancing at the boxes of old Edison 78s and the inventor's still-functional contraption
once used to play them in homes around the country, Santelli said, "Our goal is to
make sure we can find all these items a good home in the museum somewhere -- and
to make them available for the common good."
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-Bob Ringwald
www.ringwald.com
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