[Dixielandjazz] Jazz audiences in General

[Stephen G Barbone]

We often hear a lot of opinions about jazz audiences, who they are,  
what they like, etc., etc. However there are precious few studies to  
back up the opinions.

One USA study  has a 58 page section devoted to who the audience is  
and what they like. It is at:

http://www.jazzartsgroup.org/wp-content/uploads/2011/09/JAI-Ticket-Buyer-Segmentation-Report_FINAL.pdf

Or see a 43 page section about regenerating the audience from a study  
in Ohio, at:

http://www.jazzartsgroup.org/wp-content/uploads/2011/09/JAI-Prospect-Segmentation-Report_FINAL.pdf

The home page for the study is at:

http://www.jazzartsgroup.org/jai/

Surf the right side of the page if interested for info,  like on the  
below section:

http://www.jazzartsgroup.org/wp-content/uploads/2011/09/JAI_FinalKeyFindings_2011_08.pdf

Note that OKOM  is not even on their radar screen, except for  
Preservation Hall Band as an artist preference (page 14 on the above  
link) and they rank below Charlie Parker, Pat Metheny, Stan Getz,  
Keith Jarrett, etc.

Lots of info to wade through but if you are a marketing person, you'll  
appreciate it.

Cheers,
Steve Barbone
www.myspace.com/barbonestreetjazzband