[Dixielandjazz] Another Festival Bites the Dust

[Kit W. Johnson]

Bob, in this case, I think your inferred facts may be a bit off. 

Ocean Shores has had alternative styles for several years now and went
wholesale in that direction this year. Unfortunately, the numbers simply
weren't there to support that direction either. 

My speculation, for what it's worth, is that they lost some of the core
traditional jazz fans when making the switch as the number of pure trad
bands was limited. This problem appeared to be compounded in that they
didn't have enough resources devoted to finding new audience members to
support the new types of bands presented. And unfortunately, some of these
newer ensembles were simply not prepared for this type of festival in terms
of stage presence, breadth of library and endurance. 

I'm no smarter than the next guy in understanding how non-profit boards will
solve this problem, but simply broadening the musical styles presented isn't
a panacea to fixing the broader marketing challenge.

Kit W. Johnson
Black Swan Classic Jazz Band
503-292-7673
503-970-1251 (cell)
kit at bscjb.com 
www.bscjb.com 
 

-----Original Message-----
From: dixielandjazz-bounces at ml.islandnet.com
[mailto:dixielandjazz-bounces at ml.islandnet.com] On Behalf Of Robert Ringwald
Sent: Thursday, December 15, 2011 11:49 AM
To: Kit Johnson
Cc: Dixieland Jazz Mailing List
Subject: [Dixielandjazz] Another Festival Bites the Dust

I am saddened to hear that Ocean Shores WA festival has thrown in the towel.


For those of you who decry the fact that Sacramento has brought in other
types of Americana music in order to survive, take note.  

Isn't it better to have a festival with some Trad/Classic Jazz, then no
festival at all?  
 
--Bob Ringwald
www.ringwald.com
Fulton Street Jazz Band
530/ 642-9551 Office
916/ 806-9551 Cell
Amateur (Ham) Radio K6YBV

Wireless Internet is like Sex.
You still want it,
even if it's unprotected and in a public place.



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