[Dixielandjazz] The new OKOM audience

[Marek Boym]

The young New Orleans Function has made Jam 88 (an 88FM jazz
programme); last week it was Swing de Gitanes.  Great exposure!
Perhaps you should contact Ms. Pasternak of 88FM.
Cheers

On 18/07/2009, Ministry of Jazz <jazzmin at actcom.net.il> wrote:
> Shalom Jazz Fans,
>
> I have been in Israel for nearly 14 years now, and my most productive form
> of advertising is playing on the pedestrian streets downtown. It doesn't
> cost anything. If you put out a hat you make at least pocket money, often
> more, and you can sell CDs, give out business cards, and also flyers for
> upcoming public events.
>
> Playing out in public has consistently been THE single largest producer of
> gigs for me and my band. And the customers are generally Israelis of
> non-western origin who were not familiar with trad jazz until they heard us
> play it.
>
> I have tried advertising in magazines, sending out press kits with CDs, and
> we have a website, and so on, but they produce nothing compared to getting
> out there and letting the public hear the music. People often tell me that I
> should be targeting tourists or older English speakers, but our experience
> is that they don't want to pay for shows. Some will be glad if we come to
> their events and play for free "for the exposure". But this has rarely
> prodced any worthwhile results.
>
> So if you enjoy playing, get out there where the people are and play for
> them. Where else will new audiences hear our music? It's not on the radio,
> and rarely in the movies. It's not being promoted by the so-called music
> industry. Yet we all know that people like our music when they hear it. So,
> let them hear it from us!
>
> Elazar
> Doctor Jazz Dixieland Band
> Jerusalem, Israel
> www.doctorjazz.co.il
> +972-2-679-2537
>
>
>
> -----Original Message-----
> On 16/07/2009, Stephen G Barbone <barbonestreet at earthlink.net> wrote:
> > Hi Don: & DJML Listmates:
> >
> > This is the face of "new audiences". It is why most bands and festivals
> are
> > not gaining audience. Simply because they are preaching to the choir of
> old
> > folks who heard the music 50 years ago. New folks like this lady haven't
> > heard it and never will unless we target them by playing where they are,
> or
> > figuring out how to get them to festivals. They surround us.
>
>
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