[Dixielandjazz] Internet Song Royalties
Stephen G Barbone
barbonestreet at earthlink.net
Wed Jul 8 10:48:12 PDT 2009
Not sure how, or if, this affects the internet stations of list mates
but mat be worth the read.
Cheers,
Steve Barbone
www.myspace.com/barbonestreetjazzband
July 8, 2009 - NY TIMES = by Claire Cain Miller
Music Labels Reach Online Royalty Deal
Internet radio, once on its deathbed, is likely to survive after all.
On Tuesday, after a two-year battle, record labels and online radio
stations agreed on new royalty rates that cover music streaming.
Many of the music sites had argued that the old rates were so high
that they were being forced out of business. That could have come back
to haunt the record labels, since for many people the sites are
becoming a useful way to discover music.
“This is definitely the agreement that we’ve been waiting for,” said
Tim Westergren, the founder of Pandora, one of the most popular
Internet radio sites with 30 million registered users.
In 2007 a federal royalty board ruled that all so-called webcasters
needed to pay a fee, set to increase to 0.19 cent a song next year,
each time they streamed a song for a listener.
Webcasters said the fees would eat up most of their revenue, which
generally comes from advertising on their sites and in their music
streams, as well as from subscriptions and fees they earn when a
listener clicks to buy a song from a digital music store.
The sites in question often provide customized music streams, but
listeners do not get to directly choose which songs they hear, and
they are not permitted to store the music on their computers. For
example, on Pandora users type in the name of an artist they like, and
the service begins playing music with similar characteristics.
The new agreement treats sites differently depending on their size and
business model. It applies to companies that make most of their money
from streaming music, so webcasters like CBS Radio, which runs online
music services for AOL and Yahoo, are not part of it. It covers the
period from 2006 through 2015 for big sites and through 2014 for small
sites.
Webcasters with significant advertising revenue, like Pandora or
Slacker, will pay the greater of 25 percent of revenue or a fee each
time a listener hears a song, starting at .08 cent for songs streamed
in 2006 and increasing to .14 cent in 2015. Pandora had $19 million in
revenue last year and expects that to rise to $40 million this year.
Small sites with less than $1.25 million in revenue, like AccuRadio,
Digitally Imported and RadioIO, will pay 12 to 14 percent of it in
royalties. All stations will be required to pay an annual minimum fee
of $25,000, which they can apply to their royalty payments.
Webcasters also agreed to give more detailed information about the
songs they play and how many people listen to them to SoundExchange,
the nonprofit organization that collects and distributes digital
royalties on behalf of artists and labels.
In a statement, John Simson, the executive director of SoundExchange,
said that the original, disputed rates had been “appropriate and
fair,” but he called the agreement “an experimental approach” that
will give “webcasters the opportunity to flesh out various business
models and the creators of music the opportunity to share in the
success their recordings generate.”
Tim Bajarin, president of Creative Strategies, a technology research
and consulting firm, said the music labels had been overly rigid when
dealing with radio sites like Pandora.
“They clearly didn’t understand the potential of the medium and its
reach,” Mr. Bajarin said. “From the beginning they should have been
very flexible and realized that this was an opportunity for them to
gain even broader audiences.”
With the audience for old-fashioned broadcast radio shrinking, online
listening has become an increasingly valuable outlet for music
companies and artists. Internet radio services can appeal to niche
audiences by tailoring individual streams, and they feature
independent artists who might never get played on broadcast stations.
Such services “have been very important for us to find an audience,
because we’re an independent band and we don’t have the reach,
advertising-wise, that other bands have,” said Nils Erickson, the
guitarist for 20 Minute Loop, a San Francisco band.
Other kinds of streaming sites will pay different rates. Under an
agreement reached in January, the Corporation for Public Broadcasting
made a single royalty payment of $1.85 million to cover the online
streams of the nation’s public radio stations through 2010.
Many of the streaming music sites had argued that all sites should pay
a percentage of revenue rather than a per-song fee. They added that
satellite radio stations pay a cut of their revenue, while broadcast
stations pay nothing to artists and labels. Under the new agreement,
though, almost all Internet radio stations will pay the new, lower fee
for each song, because that will be more than 25 percent of revenue.
“Under the circumstances, my clients are satisfied with this deal,”
said David D. Oxenford, a lawyer at Davis Wright Tremaine in
Washington, who represents a group of small Internet radio stations.
“It’s better than the alternative that was on the table.”
Kurt Hanson, founder of AccuRadio, said he hoped that Congress would
eventually change the law so that all forms of radio pay the same
royalty rates.
“Internet radio is one of the few bright spots in the music industry,
giving airplay to dozens of genres and thousands of artists that never
received airplay before,” Mr. Hanson said. Webcasters, he said, make
it easier for listeners to buy music than any other form of radio does.
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