[Dixielandjazz] Cd Wrappings

Robert Ringwald rsr at ringwald.com
Sun Aug 9 16:35:11 PDT 2009

 Bill Sharp replied to my question about CD Jewel Boxes as opposed to cardboard.  

 > The Cd which sells best is the one that has the best  music on it ! , 
> whether it be wrapped in cardboard, plastic, or tin foil, or last 
> year's Xmas wrapping.

Sorry Bill, I have to respectfully disagree with you.  

If a musician or band is known by the buyer of the product, the CD will sell regardless of how it is packaged.  

However, what if they are not known?  If there is a table or display case full of CDs for sale, which one jumps out at the buyer as quality?  

A house sells quicker if it is painted, landscaped and is clean and uncluttered inside.  

A plate of food sells better and tastes better when it is pleasing to the eye.  

Often a crappy band or musician sells better than a quality band or musician just because they are dressed appropriately and have good stage presence.  

There is an old saying in the food biz, "People taste with their eyes."  I suspect it is the same in the music biz.  

--Bob Ringwald


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