[Dixielandjazz] Advertising - What's good?

[tcashwigg at aol.com]

Larry & all the rest of you band leaders and even solo guys:

I have told you all about it before and most of you or all of you have 
totally ignored me, so here it is one more time before I just write all 
of you off as hopeless deadbeats and never willbe's.

Go create yourself a Sonicbids electronic press kit and send  it to 
every place that you even remotely think might hire you for a gig,  you 
can update it in live time for each and every prospect,  change and 
delete content at will, change the songs to listen to suitable for the 
gig you  are trying to book  etc.

Just stay away from all the site hype and the drop boxes which are a 
waste of time and money.   You can send out this electronic press kit 
with a customized letter to anybody with an email address in the world. 
   Heck if you can figure out how to use email you can figure out how to 
create an epk and save yourself a lot of time money and postage and 
forget about live auditions anymore.

You folks all have a computer now so use it as the tool it is meant to 
be and was created for by Al Gore :))

go get one today and start using it.  I have one for all my acts and we 
use them all day every day of the week to book gigs and promote our 
shows.

http://www.sonicbids.com

here is mine:  check it out for an example of what works:   
http://www.sonicbids.com/StGabrielscelestialbrassband

Cheers,

Tom Wiggins



-----Original Message-----
From: larrys.bands at charter.net
To: dixielandjazz at ml.islandnet.com
Sent: Tue, 13 Mar 2007 4:12 PM
Subject: [Dixielandjazz] Advertising - What's good?

    Lacking a gig for St. Patrick's day I decided to send out a mailing. 
 My data
base has about 85 entries.  The cost to send out cost $31.45 plus about 
Ten
cents for the contents (color laser print two sides plus a 1/3 page 
enclosure).
That was four days ago and I got two calls one of whom is booking 
multiple gigs
which I discount 10%.  That seems to be a pretty good return on my 
investment
but I would like to do better.

I also have a web site but that hasn't been a money maker so far except 
to refer
people to for sound clips.

I was wondering if anyone else had an angle on advertising.  In the 
past I have
tried Yellow Pages, Newspapers and bridal shows which haven't been that
impressive and are pretty expensive.

We don't do a lot of "public" events which tends to cramp us a little 
so far as
word of mouth or people seeing and hiring us.

Larry
St. Louis
_______________________________________________
Dixielandjazz mailing list
Dixielandjazz at ml.islandnet.com
http://ml.islandnet.com/mailman/listinfo/dixielandjazz


________________________________________________________________________
AOL now offers free email to everyone.  Find out more about what's free 
from AOL at AOL.com.