[Dixielandjazz] Music advertising
Larry Walton Entertainment - St. Louis
larrys.bands at charter.net
Tue Jun 19 08:55:08 PDT 2007
A couple of months ago I sent out a mailing. The 85 flyers that I sent was in color, both sides and I followed up with a post card. the cost was not too bad and was covered by the first gig leader fee.
Yesterday I booked the 4th of July and NYEve after playing one of the gigs last week. While trying to find the venue I went to the wrong place which was up the street. There was road construction and all the signs were down and I stopped to ask if I had the right place. It just so happened that I talked to the woman who books the entertainment and she was really positive about having us. Additionally, at the gig that we played, I tentatively booked a pre need funeral with a woman who liked us and wants to throw a party for her friends.
It's true that the original mailing list took me three or four hours to put together, another couple to put together a flyer and an hour or so to assemble the mailer but it's been paying off.
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