[Dixielandjazz] Direct Mail Advertising

[Steve Barbone]

As Larry posted, direct mail is both very inexpensive for him, and very
effective.

Ditto for me. My entire business model is based upon direct mail to venues
likely to present OKOM concerts. Those leads come mainly from reading the
local newspapers about concerts, blanket mailing the local municipalities in
my 5 county area that have more than 10,000 residents, and mailing the
upscale retirement communities.

Over the past 10 years, the results speak for themselves. Now totally
computerized and picking and choosing gigs from the responses. Like I don't
mail nightclubs or restaurants anymore because they don't meet my budget for
a band performance.

Easy to do, doesn't cost much at all, gets results. Plus, the gigs are all
within driving distance, no need to travel.

Basic mail marketing cost is well under $1000 a year and generates at least
25 new gigs a year, as well as frequent renewal of repeats.

Cheers,
Steve Barbone