[Dixielandjazz] Advertising and Promoting your band or talent:
pj.ladd at btinternet.com
Mon Nov 6 01:55:07 PST 2006
A funny thing Happens when you don't advertise & Promote !>>
I think this is a point which is either appreciated or not. It can`t be
I used to run my own business selling building materials. Everything from
cement and gravel to wallpaper and paint. When things were bad in the
building trade, a regular occurence as house building became a political
football, I always doubled my advertising budget.
My competitors took the line `business is down, I must cut my costs. Cut
back on advertising`
I could never understand the logic of that which was no doubt the reason
that I kept taking my competitors over. When the word got out that I was
going to retire I had national concerns standing in line to buy me out and I
finally sold for a ridiculously large figure with lots of `0` after it.
My father used to say `Early to bed and early to rise
Work like hell and ADVERTISE`
Just one of the things he was right about.
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