[Dixielandjazz] If you play it - they will come
Gluetje1 at aol.com
Gluetje1 at aol.com
Sat Dec 23 08:00:23 PST 2006
Neat article from Steve that I snipped from. NKOM, not OKOM needs to be how
we're thinking and branding. NKOM = New kind of old music. Of course, the
young don't know what DL is and when we tell a younger booker we play DL, we
likely have not communicated anything so how can we expect the job? So
market that your group brings fresh, energizing, driving, interpretations to
quintessential American (put in your own adjective if not U.S.) party music. Then
do that when you perform. (Better dumb-down the word quintessential also.
LOL)
I think another important element of why Firecracker Jazz Band is
succeeding may be that they are mixing younger and older musicians in band composition.
And meditate on their name, their descriptive adverbs--what's more new/old
than jumping and jiving, being a firecracker.
I also think language shapes reality. As we think and speak, so we are.
Ginny
In a message dated 12/23/2006 9:28:32 A.M. Central Standard Time,
barbonestreet at earthlink.net writes:
It¹s not the style of music that young
people are drawn to, and a lot of them donŒt know what Dixieland music is.
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