[Dixielandjazz] Where is the Music going to be seen/heard?

[Steve barbone]

For band leaders and those who promote the music.

Cheers,
Steve Barbone

April 11, 2006
To: Listings/Critics/Features

Marketing Jazz Using New Media:  Ringtones, Podcasts and Video Sharing

Ringtones preview Sonny Rollins' upcoming CD, "Sonny, Please."  Jazz Video
Podcasts feature Joe Lovano and Billy Taylor. Videos that can be viewed and
shared by anyone on the web. These are the new marketing strategies for Jazz
artists. 

Bret Primack, who produces websites for Rollins, Lovano, and Taylor,
believes that "transportable digital media is proving to be an excellent
vehicle for reaching the existing Jazz audience, and developing a new one.
Artists who utilize these opportunities position themselves at the forefront
of new technology and avoid getting left behind."

With a new Sonny Rollins recording due on his own Doxy Records later this
year, Primack wanted to allow Sonny's global audience to preview the new
recording, as well as empower them to viral market the music.

"When people download ringtones and play them for their friends, they are
marketing agents," Primack explains.  After Sonny completed his new CD,
engineer Richard Corsello took four of Sonny's originals and created four
very unique ringtones.  When people hear these ringtones on telephones,
they'll go to Sonny's site to hear more music, and there, they can sign up
for his E-list." 

Listen to a preview of Sonny Rollins new CD, "Sonny, Please" on his ringtone
page:

http://sonnyrollins.com/sonnyrollins_ringtones.php

Primack's new website, Jazz Video Podcasts, features performances and
interviews for free download.  Joe Lovano's "Streets of Naples" is the
current Podcast, and includes an overview of his career, and a Trio
performance from 2004 in Madrid, Spain at the popular club, Calle 54.  In
addition to offering compelling content for the existing Jazz audience, Jazz
Video Podcasts are produced with new listeners in mind.  Each one is a mini
documentary with biography and performance elements.

Check out Joe Lovano's Jazz Video Podcast, "Streets of Naples":
http://www.jazzvideopodcasts.com
 
Podcasting, Primack believes, "introduces Jazz to users looking for new
video content.  What makes Podcasting unique, as opposed to just offering
files for download, is that artists can use Net syndication to deliver the
programs directly to personal computers.  The essence of Podcasting is to
create content (audio or video) for an audience that wants to watch or
listen when they want, where they want, and how they want."

In addition to the Video Podcasts, Primack is producing an audio Podcast for
Billy Taylor, set to debut later this month.  "I was introduced to Jazz back
in the 60s, via Billy Taylor's radio show in New York.  Now, Billy's using
this new technology to produce radio programs available on demand.  In
essence, he has his own radio station, but now, its called a Podcast."

With video growing so dramatically on the web, Primack is also posting his
Podcasts on YouTube.com, the video sharing site.  "After each Podcast's two
week run, I create and post a streaming version in Flash video, on each
musician's website, as well as YouTube. Because Podcasts and their use are
relatively new, posting podcasts in streaming format, as well, makes it
possible for even more users to view. Permanent placement on YouTube also
allows the individual Podcasts to be accessed via search engines, such as
Google, and the new media search engine Singing Fish.

Primack also plans on posting his videos on Google Video, Yahoo Video, and
every new site offering video sharing. "We're building a network here that
has the potential to reach millions of people.  Not everyone will become a
Jazz listener, but even if a small percentage do, it will be significant.
Jazz has been practically banned from American media.  But now with the
Internet, a lot more people have access to Jazz.  The number of people
watching Jazz Video Podcasts will only continue to grow."

To watch previous Jazz Video Podcasts, visit YouTube.com:
http://youtube.com/watch?v=oImECanKC0k

For more information about Ringtones, Podcasts and Video Sharing, Contact:

Bret Primack
bret at jazzvideopodcasts.com
(520) 903-1090