[Dixielandjazz] Pld Folks Don't Buy Records?

[tcashwigg at aol.com]

Almost correct Steve:

I would venture to say that the $19,000.00 NY Times ad was paid for by 
the Record label, or with Free Promotional copies of Bruce's records as 
the incentive to buy the add, and of course it will come out of his 
Royalties.

The other situation is that many of US Old Folks just have not realized 
yet that we are OLD by record label standards, and the guys who promote 
the Springsteen's and Rod Stewart's and a few others, have also not 
figured that one out all together yet.   But you don't see them 
trotting out any new artists over 35 trying to make superstars out of 
them do you??

No they are dipping back into the statistics well for older artists to 
milk out the profits they are supposedly losing from all the 
downloading of the teeny boppers fro 13-25.   The older folks will 
actually pay more for recordings of their Hero Musicians, and many of 
them by mail order from the Columbia Record  Club and BMG record Club 
etc, again which by STANDARD contract do not have to Pay the Artists 
Royalties on any Promotional copies or copies sold at less than normal 
retail prices for advertising and promotional purposes.

They have figured out that they can indeed go back and siphon a 
respectable percentage of the Super Star artists original fans with a 
high powered well placed advertising campaign and TV exposure.

Cheers,

Tom

-----Original Message-----
From: Steve barbone <barbonestreet at earthlink.net>
To: DJML <dixielandjazz at ml.islandnet.com>
Sent: Tue, 15 Nov 2005 09:59:53 -0500
Subject: [Dixielandjazz] Pld Folks Don't Buy Records?

   Old Folks (over 35) don't by records?????????

Maybe we should tell Tower Records that old people don't buy records. 
They
just pissed $19,000 down the drain advertising, on a full page in the 
Sunday
NY Times, a 30 year anniversary set of Bruce Springsteen DVDs & CDs.


I don't know, but I'm guessing that Springsteen fans and record buyers 
are
mostly over 45, some over 55, maybe even 65.

I'm also guessing that $19,000 is the net profit on sales of $200,000 
worth
of record sales to these old folks. (the break even)

They were the 25-35 year olds who adored him 30 years ago.

Perhaps Sacramento Jubilee might hire him as a headliner in a stand 
alone
venue and see just how many of these middle aged old folks show up.? 
:-) VBG

Cheers,
Steve


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