[Dixielandjazz] Payola

[Russ Guarino]

Count me in, tcash.   Russ Guarino

tcashwigg at aol.com wrote:

> Yes indeed we should start one, however it should be operated a lot
> differently than what the major record labels do.
>
> I may very well do just that very shortly,  We can do it quite easily,
> and legally,:
>
> Each group needs to sign up as their own Sponsor to the organization
> and pay tax deductible advertising fees which would guarantee them so
> many songs played on a one hour program a month including information
> on how and where to purchase their CDs, a gig calendar listing on a
> hotline or website.
>
> We then go out to every secondary market we can find local radio
> stations on and purchase one or two hour blocks of time just like the
> PREACHERS and Televangelist  boys do,  figure out the costs factor
> relevant to the number of songs being played onthe show and each
> fifteen minute segment can be sponsored by a different band.   We can
> include live interviews, on air performances taped in advance and all
> the other things that the big boys do.
>
> We simply negotiate the cost of the air time from the station, and add
> to it the production costs to assemble the daily, weekly or monthly
> programs and SELL our own CDs on the program at substantial profits
> that would of course pay for the sponsorship fees and still make a
> profit for the band and give it much needed promotion and OKOM a lot
> more coverage and exposure on the air waves.    Not to mention sending
> your CDs to all the internet stations you can get interested in playing
> them, and there are many but you have to find them, they will not be
> looking for you.
>
> I currently have about 150 stations playing my CDs worldwide, that
> requested them, and my cost for all that promotion and airplay, about
> $150.00 for the CDs and another $200.00 for postage.  If only one
> person from each Stations listeners base buys ONE CD at retail price +
> shipping and handling costs I made a profit for the exercise.  But you
> have to package it up and take it to the post office.
>
> How much advertising and promotion did you do this year for your band?
>
> Like I am always saying folks, it is a numbers game, and since Learning
> music is supposed to be good for teaching us MATH, why can't most
> musicians count and add and subtract anything other than the amount of
> money they can get for a gig in an ever dwindling market because they
> do not market themselves.
>
> Nothing ventured nothing gained.
>
> Painful as it may be, just turn on the radio and listen to what the
> Rock stations are doing for promotion, and the smooth jazz stations,
> etc.  it is not all that difficult but you do have to work at it to get
> it established and running.
>
> Cheers,
>
> Tom Wiggins
>
> -----Original Message-----
> From: Richard Broadie <rbroadie at dc.rr.com>
> To: djml <dixielandjazz at ml.islandnet.com>
> Sent: Sat, 30 Jul 2005 06:41:13 -0700
> Subject: [Dixielandjazz] Payola
>
>     I recommend this article for your consideration. Just
> pondering...should we start a "Payola for OKOM" organization. Sorry
> I've been so busy that I can't even browse the list in recent months.
> Hope things slow down in these, my retirement years, so that I can
> actually start retiring! Dick Brodie
>
>  http://tinyurl.com/bw9th
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