[Dixielandjazz] Payola

[tcashwigg at aol.com]

Yes indeed we should start one, however it should be operated a lot 
differently than what the major record labels do.

I may very well do just that very shortly,  We can do it quite easily, 
and legally,:

Each group needs to sign up as their own Sponsor to the organization 
and pay tax deductible advertising fees which would guarantee them so 
many songs played on a one hour program a month including information 
on how and where to purchase their CDs, a gig calendar listing on a 
hotline or website.

We then go out to every secondary market we can find local radio 
stations on and purchase one or two hour blocks of time just like the 
PREACHERS and Televangelist  boys do,  figure out the costs factor 
relevant to the number of songs being played onthe show and each 
fifteen minute segment can be sponsored by a different band.   We can 
include live interviews, on air performances taped in advance and all 
the other things that the big boys do.

We simply negotiate the cost of the air time from the station, and add 
to it the production costs to assemble the daily, weekly or monthly 
programs and SELL our own CDs on the program at substantial profits 
that would of course pay for the sponsorship fees and still make a 
profit for the band and give it much needed promotion and OKOM a lot 
more coverage and exposure on the air waves.    Not to mention sending 
your CDs to all the internet stations you can get interested in playing 
them, and there are many but you have to find them, they will not be 
looking for you.

I currently have about 150 stations playing my CDs worldwide, that 
requested them, and my cost for all that promotion and airplay, about 
$150.00 for the CDs and another $200.00 for postage.  If only one 
person from each Stations listeners base buys ONE CD at retail price + 
shipping and handling costs I made a profit for the exercise.  But you 
have to package it up and take it to the post office.

How much advertising and promotion did you do this year for your band?

Like I am always saying folks, it is a numbers game, and since Learning 
music is supposed to be good for teaching us MATH, why can't most 
musicians count and add and subtract anything other than the amount of 
money they can get for a gig in an ever dwindling market because they 
do not market themselves.

Nothing ventured nothing gained.


Painful as it may be, just turn on the radio and listen to what the 
Rock stations are doing for promotion, and the smooth jazz stations, 
etc.  it is not all that difficult but you do have to work at it to get 
it established and running.

Cheers,

Tom Wiggins


-----Original Message-----
From: Richard Broadie <rbroadie at dc.rr.com>
To: djml <dixielandjazz at ml.islandnet.com>
Sent: Sat, 30 Jul 2005 06:41:13 -0700
Subject: [Dixielandjazz] Payola

    I recommend this article for your consideration. Just 
pondering...should we start a "Payola for OKOM" organization. Sorry 
I've been so busy that I can't even browse the list in recent months. 
Hope things slow down in these, my retirement years, so that I can 
actually start retiring! Dick Brodie 
 
 http://tinyurl.com/bw9th  
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