[Dixielandjazz] Jazz FM

[TCASHWIGG at aol.com]

In a message dated 10/5/03 10:02:20 AM Pacific Daylight Time, 
jude at judyeames.co.uk writes:

> Since
> traditional jazz is seen as being for older people, it's consigned to the
> margins.  I don't know how we can change perceptions, but we are not like
> our grannies in outlook, health or appearance and we need to shout about it.
> 
> I could go on to give my views about charities with outdated names "Help the
> Aged" and "Age Concern" but that might be off topic:-)
> 
> There I feel better now,
> 
> Jude
> 
> 

Hi Jude:

We get the same kind of crap here, the marketing geniuses today are still 
studying marketing form the books that they printed fifty years ago, and some of 
the tenured professors who have never been marketing directors in their lives 
are still teaching the college kids how to market by the rules of fifty years 
ago.

Here they think anyone over 25 no longer buys anything, except Geritol and 
Ex-lax and timeshares in Hawaii or cruises on ships, recliner chairs and 
therapeutic beds, and clappers.

The radio station sales team is always youngsters who haven't got a clue when 
it comes to selling or understanding their marketplace.  They all talk 
endlessly about their demographics and potential listener base, and it is all 
hypothetical BS made up to attract the advertising dollars of the few gullible 
advertising directors of the current hot major companies hell bent on reaching the 
YOUTH market who spend like there is no tomorrow.

These same fools hang out at the Malls to see what is hot and to find the 
client base for their next hot add campaign.

Most of these clowns could not sell Bull Crap to a Fertilizer distributor, 
unless of course it was Organic. :)

Cheers,

Tom Wiggins