[Dixielandjazz] Festival TV spot/Saints

Mon, 8 Jul 2002 21:03:21 EDT

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Joe Hopkins and Listmates,

As far as what to play as background for a TV spot promoting an OKOM 
Festival, my vote goes with the wise guys, i.e. those who responded by 
sharing their wisdom as to what works. Therefore "Saints" has my vote.

There is another argument for it: (a) everybody, of course, knows the tune 
but also
(b) you have a chance to do a very sophisticated commercial, namely, to 
include a subliminal message. The second last line of "Saints" is "Yes I want 
to be in that number". That's every advertising copywriter's dream. Folks who 
know the tune will also be familiar with those lyrics. So let's all go to the 
Seven-Eleven and buy Bud Light and potatoe chips. Translated: I want to go to 
that Festival.

One other suggestion: I used to be an "insider" as far as the AZ Classic Jazz 
Festival is concerned and am aware of the efforts to attract a younger 
audience. Joe Hopkins, with whom I was co-director in 1998, deserves enormous 
credit for that. Given that, I suggest that you give some thought to 
instrumentation. Rather than use tuba/banjo in the rhythm (how many h's are 
there in rhythm?) section, try bass and guitar instead. Do a four-beat, not 
too fast, swing version of "Saints" rather than a two-beat. The ignorant 
twenty-somethings watching the spot will recognize it as the type of music 
they "discovered" and may get interested, thus broadening the potential 
market. You might even want to include, dreads, a tenor saxophone. If that 
helps to get it "off the ground", who cares; you'll be in good company.

Creatively submitted,

Rob van der Plas
Scottsdale, AZ

P.S.: For the benefit of our non-US friends, Seven-Eleven is a 24 hour/day 
convenience store here in the U. S. of A. That's why it gets robbed all the 
time. In the late seventies they banned the sale of "Playboy" on moral 
grounds. I haven't shopped there since.

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<HTML>Joe Hopkins and Listmates, 
 
As far as what to play as background for a TV spot promoting an OKOM Festival, my vote goes with the wise guys, i.e. those who responded by sharing their wisdom as to what works. Therefore "Saints" has my vote. 
 
There is another argument for it: (a) everybody, of course, knows the tune but also 
(b) you have a chance to do a very sophisticated commercial, namely, to include a subliminal message. The second last line of "Saints" is "Yes I want to be in that number". That's every advertising copywriter's dream. Folks who know the tune will also be familiar with those lyrics. So let's all go to the Seven-Eleven and buy Bud Light and potatoe chips. Translated: I want to go to that Festival. 
 
One other suggestion: I used to be an "insider" as far as the AZ Classic Jazz Festival is concerned and am aware of the efforts to attract a younger audience. Joe Hopkins, with whom I was co-director in 1998, deserves enormous credit for that. Given that, I suggest that you give some thought to instrumentation. Rather than use tuba/banjo in the rhythm (how many h's are there in rhythm?) section, try bass and guitar instead. Do a four-beat, not too fast, swing version of "Saints" rather than a two-beat. The ignorant twenty-somethings watching the spot will recognize it as the type of music they "discovered" and may get interested, thus broadening the potential market. You might even want to include, dreads, a tenor saxophone. If that helps to get it "off the ground", who cares; you'll be in good company. 
 
Creatively submitted, 
 
Rob van der Plas 
Scottsdale, AZ 
 
P.S.: For the benefit of our non-US friends, Seven-Eleven is a 24 hour/day convenience store here in the U. S. of A. That's why it gets robbed all the time. In the late seventies they banned the sale of "Playboy" on moral grounds. I haven't shopped there since. 
 
 </HTML>

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