[Dixielandjazz] Sacramento Music Fest's attendance soars -- Sacramento Bee

[Robert Ringwald]

Sacramento Bee:



http://www.sacbee.com/2013/08/22/5672522/sacramento-music-fests-attendance.html



Lloyd Meadows of the Zydeco Flames comes off the stage and plays his rubboard to

the delight of adoring fans at the Freeway Gardens venue during the Sacramento

Music Festival on Monday, May 27, 2013.



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Sacramento Music Fest's attendance soars, organizers say

By

Richard Chang

rchang at sacbee.com

Published: Thursday, Aug. 22, 2013 - 10:18 am

Last Modified: Thursday, Aug. 22, 2013 - 10:32 am

Attendance at the Sacramento Music Festival surged this year, the event's organizer

announced this morning.

The increase in

ticket sales

for the 40-year-old Memorial Day weekend festival was attributed to the push to recruit

nationally recognized bands that appealed to a wider demographic.

"The festival took a new approach this year and went after bands with more mainstream

recognition, like

Los Lobos,

Kenny Wayne Shepherd and others," said Mike Testa, marketing director for the event,

in a news release. "This year's growth puts the event on a trajectory towards even

greater success in the coming years."

Los Lobos attracted a record 3,300 people alone. Despite appealing to a wider audience,

organizers were quick to note that the festival remained true to its "roots of traditional

jazz history," with that genre making up more than 50 percent of all bands.

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-Bob Ringwald
www.ringwald.com
Amateur (ham) Radio Operator K6YBV
916/ 806-9551

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