[Dixielandjazz] Sacramento Music Fest's attendance soars -- Sacramento Bee

Robert Ringwald rsr at ringwald.com
Sat Aug 24 09:01:28 PDT 2013

Sacramento Bee:


Lloyd Meadows of the Zydeco Flames comes off the stage and plays his rubboard to

the delight of adoring fans at the Freeway Gardens venue during the Sacramento

Music Festival on Monday, May 27, 2013.

Sacramento Music Festival still striving to grow beyond Dixieland jazz roots

James Hunter Six headlines Sacramento Music Festival

More on sacbee.com

Sacramento Music Fest's attendance soars, organizers say


Richard Chang

rchang at sacbee.com

Published: Thursday, Aug. 22, 2013 - 10:18 am

Last Modified: Thursday, Aug. 22, 2013 - 10:32 am

Attendance at the Sacramento Music Festival surged this year, the event's organizer

announced this morning.

The increase in

ticket sales

for the 40-year-old Memorial Day weekend festival was attributed to the push to recruit

nationally recognized bands that appealed to a wider demographic.

"The festival took a new approach this year and went after bands with more mainstream

recognition, like

Los Lobos,

Kenny Wayne Shepherd and others," said Mike Testa, marketing director for the event,

in a news release. "This year's growth puts the event on a trajectory towards even

greater success in the coming years."

Los Lobos attracted a record 3,300 people alone. Despite appealing to a wider audience,

organizers were quick to note that the festival remained true to its "roots of traditional

jazz history," with that genre making up more than 50 percent of all bands.


-Bob Ringwald
Amateur (ham) Radio Operator K6YBV
916/ 806-9551

>From Genesis: "And God promised men that good and obedient wives would be found in all corners of the earth."
Then He made the earth round...and He laughed and laughed and laughed!

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