[Dixielandjazz] Graying Audiences

[Allan Brown]

Perhaps we've got to start knocking off the oldest members of the audience - as humanely as possible - that should take the average down a bit!

Best,

Allan Brown



On 18 Feb 2011, at 15:07, Stephen G Barbone wrote:

> The drop in average age of Opera attendees over the past 3 years in NYC is not as large as first stated, HOWEVER, the average age of the audience is dropping. Now if we OKOMers could only figure out how to accomplish an drop in our audience's average age.
> 
> Cheers,
> Steve Barbone
> www.myspace.com/barbonestreetjazzband
> 
> Met Backtracks on Drop in Average Audience Age
> 
> NY TIMES - By DANIEL J. WAKIN - Feb 17, 2011
> 
> 
> Graying audiences: the subject causes great concern to opera houses, which fear that the number of people in their seats will dwindle as fewer young people become interested in the art form.
> 
> So it seemed to be cause for celebration when the Metropolitan Opera proudly announced on Wednesday that the average age of its audience had dropped from 65 to 57 over the five years of Peter Gelb’s tenure as general manager, according to internal surveys.
> 
> Except that it wasn’t true.
> 
> After the Met was asked to provide documentation on the surveys, a spokesman said that Mr. Gelb — who provided the numbers — had been given incorrect information. In fact, the spokesman said, the average age of subscribers dropped from 66.4 in 2005 to 64.8 in 2011, and the average age of all audience members — single ticket buyers and subscribers — went from 60.4 to 57.7.
> 
> Still, that’s a three-year overall average drop, a positive trend in the eyes of the Met.
> 
> A Met spokesman said that in 2005, an email survey was sent to 75,000 audience members, both subscribers and single ticket buyers — and 21 percent of subscribers and 19 percent of single ticket buyers responded. The 2011 survey went to 179,000 ticket buyers, and roughly the same percentage of subscribers answered — 22.6 percent — but only 4 percent of single-ticket buyers responded.
> 
> The house issued a press release later on Wednesday correcting the error and apologizing for it.
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