[Dixielandjazz] Clive Davis Interview about The Music Industry.
Stephen G Barbone
barbonestreet at earthlink.net
Sat Feb 12 07:02:15 PST 2011
Clive Davis is the man behind the Grammys. His party at the Beverly
Hilton the night before the show is legendary. Everyone who is anyone
is there. Here's what he had to say about the music industry during an
interview with the NY TIMES.
Q. Both the N.Y.U. program and this theater are about your
contributions to the music industry, which at this point is in such a
bad state. What do you think is the future for the industry?
A. I start with the proposition: Is the underlying subject vital,
relevant, still a key part of people’s lives? What’s the case here is
that the transition to digital is not moving as fast as the attrition
of retail outlets for the CD. But you can certainly see the interest
in music. Ten years ago there were no single sales. Now you see that
not only does a hit single sell 1 million copies, but a real big hit
single sells 4 million, 5 million, some sell over 6 million.
I’m from the optimistic school that this is a temporary transition.
And I do very much believe in the future of contemporary music, and
that there will be a healthy music industry.
Q. Do you think the Grammys are more important at a time when the
music industry is suffering? That there’s a big splashy event to call
attention to its stars?
A. I don’t think so. I think the Grammys are still what it has been:
peer recognition for the best records or songs of the year. I don’t
think that it’s less or more important, frankly, any more than the
party that I throw the night before the Grammys is less or more
important.
Q. What has to happen in the next 5 or 10 years to turn the industry
around, so that all the excitement in the culture for music can feed a
healthy business?
A. What I do find challenging is that radio is more restrictive these
days, in changing Top 40 to rhythm, almost totally and exclusively.
It’s fine to have dance music, it’s fine to have rhythmic music. But
we must have our troubadours. We must have our poet laureates. We must
have our new Dylans and new Springsteens. We must have our major rock
groups exposed.
We need artists. If you just program dance music, that will lead to
just buying a record. Because there’s not the Who behind the record,
there’s not Pink Floyd behind the record, there’s not the Grateful
Dead behind the record. There’s a dance hit.
I’m proud from my perspective that Arista Records, which I started in
1975, whether it was the 15th anniversary or the 25th anniversary
network TV special, we had everybody, whether the traditional media or
the rock-oriented critics would like it. If it was country we had Alan
Jackson and Brooks & Dunn. If it was hip-hop there was Bad Boy, there
was OutKast from LaFace, there was Biggie and Mase and Puffy. In R&B,
there was Whitney and Aretha. They were all headliners, whether or not
you like Barry Manilow or Kenny G.
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