[Dixielandjazz] Back to My Original Point
Gluetje1 at aol.com
Gluetje1 at aol.com
Wed Mar 25 10:01:42 PDT 2009
Sidetracking and piggy backing is so easy in email. Plus I probably did not
say enough to accurately pursue my original quest.
I meant my original post "Struck By A Comment" to be more a query on selling.
(I am actually quite interested, as a hobby, in the history of jazz, where
the word may have come from, first come into use, etc. I have some divergent
theories here also as I think use of the term came much more from the San
Francisco area than most believe.)
I am not interested in marketing to young audiences. ( I am thrilled that
some are marketing very successfully to them and I like hearing about
that--it's just not my quest.)
I am not interested via this query in selling to dancers.
I like entertaining focused, seated, senior audiences who are not
particularly jazz aficionados. They want their group to be entertained by "A Program"
for 30" to an hour. These potential audiences are legion. They go to church
dinners, club lunches, bank social events, belong to an assortment of senior
clubs. They are really fun groups to entertain because they are so
participative and appreciative when someone actually makes sure they have a good
time. They are not true listeners in the way that festival audiences or jazz
club audiences are. They want lots of vocals, do not tolerate more than one or
two instrumental choruses at a time.
They do not look for your ad on Facebook, the Internet, the Yellow Pages,
etc. Basically they hear you at one function, ask for your card, give your
card to some other non-agent who calls you for another function, etc.; i.e.,
word-of-mouth. Interestingly in this community I get most of my gigs via the
St. Louis Banjo Club. An active member of that club has done a good job of
getting repeated local news coverage over the past few years. People see the
news, call the club number, actually get a list of banjo-centric groups they
Banjo sells to these kind of events. So does the word sing a long. So does
"fun". But since I do not play bluegrass -- or even enjoy it for longer
than 15", I often describe my music as jazz banjo. In that original post a few
days ago, I was musing that saying I play jazz might un-sell me unless I have
an opportunity to say more and clarify. Because, as a couple of readers
also said, jazz no longer means Dixieland, trad, Louis Armstrong and so on.
The majority on this list can't use banjo to sell. I have talked with
several who have said, "Swing" sells what they do better than "Jazz". I'm still
looking for the perfect descriptors. I was suggesting you might want to be
also if you want this type of gig. Just a suggestion and welcoming your further
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