[Dixielandjazz] Is what's good for classical, good for OKOM?

Stephen G Barbone barbonestreet at earthlink.net
Sat Mar 22 07:13:23 PDT 2008


Below is an excerpt from a Times article about how Bach competed with  
Snoop Dogg and U2 for a while on iTunes. Note the last line of the  
snip and substitute OKOM for classical music in that sentence.  Does  
it make sense?

Even if we bands  only joined Myspace and/or face book would we find a  
huge untapped audience? Perhaps so, if my recent experiences are any  
indicator. By networking on myspace, I've found a whole new way to  
reach the kids and it is paying off in local gigs.

Cheers,
Steve Barbone

March 22, 2008 - NY Times - Anthony Tommasini
Attracting Audiences With Intricacy

When the brilliant French pianist Pierre-Laurent Aimard signed a solo  
recording contract with Deutsche Grammophon last year, the first  
project he proposed was a complete account of Bach’s “Art of Fugue.”  
This rigorous work, which preoccupied its composer in his final years,  
explores every dimension of the contrapuntal technique in a set of 14  
fugues (the last left incomplete) and four canons. Bach adapted the  
subjects for each piece from the same elemental theme. “The Art of  
Fugue” would hardly seem popular mainstream repertory.

Yet Mr. Aimard’s producers at Deutsche Grammophon were smart to trust  
the instincts of this intellectually probing artist. Improbably, on  
the day of its release, March 11, his “Art of Fugue” recording went to  
the top of the classical music charts of both Billboard and iTunes. It  
was featured on the iTunes home page, along with Snoop Dogg and U2.  
What better proof that the availability of classical music on the  
Internet is attracting curious new listeners?

(Remainder snipped for brevity)


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