[Dixielandjazz] Communicating with your fan base

[Steve Barbone]

FROM THE iSOUND Artist Blog. Some good advice for band marketers here.

CHEERS,
STEVE BARBONE

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Communicating with your Fan Base:

When building a fan base you will need a method to communicate with them on
a regular basis. Make sure you build a solid email mailing list and have a
great newsletter. Set up a newsletter and allow people to sign up via your
website, and at every show you play. You might even include some incentives
to sign up for your newsletter.

Invest in some buttons or stickers which you will give away for free at your
show when people join the mailing list. Your newsletter is a critical and
direct form of communication with your fan base.

Make sure to use your newsletter to inform fans of your tour dates, new
songs and studio updates. Keep the newsletters to a bi monthly schedule. You
don't want to over do it and have your fans unsubscribe and you don't want
them to forget about your upcoming shows either.

If you really want to be innovative try setting up a text message mailing
list. When people join your email mailing list ask for this information
Name 
Email 
Phone Number 
City & State 

Add all your emails to your newsletter and organize phone numbers by city
and state. With these phone numbers you can create text message newsletters
by city. So 24 hours before you play a show in Seattle. You can send out a
text message to every fan in the Seattle area to remind them of your show. I
haven't seen anyone really do this effectively yet. But it will become the
norm in the next few years.

http://www.isound.com/artist_blog/communicating_with_your_fan_base

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