[Dixielandjazz] You Wouldn't Want to Hire a Band Would You
barbonestreet at earthlink.net
Tue Oct 3 07:02:20 PDT 2006
Russ Guarino <russg at redshift.com> wrote
> I always emphasize quality, never price. Price comes later after building
> good reasons to use our band.
BLESS YOU RUSS. Most of the other comments about this thread completely miss
the point of Tom's post.
It is the wording of that idiots advert Tom quoted that is a CRIME. It
downplays the quality of the band, doesn't show the web site, doewsn't talk
about what the band will do for the client, etc., etc., etc., ad nauseum.
It doesn't SELL. Pure and simple.
It says to the reader; "You Wouldn't Want To Hire A Band Would You."
And that is a MARKETING CRIME as well as Tom's point.
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