[Dixielandjazz] The Tween Market

[Ron L'Herault]

Doesn't this describe just about every "Andy Hardy" movie?   Too bad the
tweens will never discover Rooney and Garland.

Ron L

-----Original Message-----
From: dixielandjazz-bounces at ml.islandnet.com
[mailto:dixielandjazz-bounces at ml.islandnet.com]On Behalf Of Steve
barbone

<snip>
As Mr. Marsh sees it, the popularity of "High School Musical" ‹ the story of
a cute boy and a cute girl who feel an overpowering urge to sing, sing, sing
(and since this is Disney, that is the only overpowering urge they feel) ‹
is a result of the company's carefully honed approach to storytelling and
marketing.

" 'High School Musical' embodies the basic DNA of who we are and the themes
we represent," he said. "Express yourself, believe in yourself, celebrate
your family, follow your dreams. If you can capture those themes in a movie
and in song, then you've got a pretty neat formula for creating something
special."

Disney Channel has already commissioned a sequel to "High School Musical"
and has other musicals in development that should have a special appeal for
tweens, youths roughly 10 to 14 who are a little too young for teenage
entertainment but too old for children's shows.


<snip>