[Dixielandjazz] Fwd: FREE "NEW ORLEANS CONCERT" - TUESDAY, FEBRUARY 8, 2006

[David Richoux]

John,
I read dozens of press releases every week at KFJC - many are  
horrible!  I was not sure if what you sent was a true PR, but I  
thought it might be good to pass on a few hints on how to write a  
good one.  Many of the volunteers that handle PR for jazz  
performances and festivals (on both coasts) need a lot of hints ;-)


BTW, these sites have some good info: http://www.publicityinsider.com/ 
release.asp
and http://www.ehow.com/how_8793_write-press-release.html  (item 6  
most important)

Dave Richoux

On Feb 6, 2006, at 8:47 PM, John McClernan wrote:

> Dave,
> Guilty as charged.....sort of.  I posted the info on the exact same  
> day I received it from the clarinet player, who by the way is the  
> music dept chairman. He sent it out to a selective list of his  
> pals, so it was never intended to be an official "press release".
>
> On my part, there was no intent to be vague. I shared with the list  
> what was sent to me. For those of us who regularly sift through the  
> postings re esoteric places on the left coast. (Petaluma, Canoooga,  
> Hangtown and Shingle Springs are where, again?), this was one time  
> we didn't have to go to the atlas. Guess I shoulda put in the  
> subject line something like "If you're a left-coaster, ignore this".
>
> Was the location of Rowan really that hard to find? I typed the  
> word Rowan into a Google search field and the top result was the  
> official website of the University, www.rowan.edu   Sorry to put  
> you through such "grrr" angst.
>
> Cheers,
> Right-coast John
>