[Dixielandjazz] Re: Pepsi ad (was Pope Sicola & Musical Content)

[Charles Suhor]

On Apr 14, 2005, at 8:18 PM, Bob Romans wrote:

> I thought I heard this Pepsi commercial in the '40's...am I wrong?
> Warm regards,
> Bob Romans


Right you are, Bob. My Google search, see below, just came up with lots 
of play for the jingle in the 40's.--Charlie Suhor

9/30/1939
The Pepsi jingle: Pepsi-Cola hits the spot. / Two full glasses, that‘s 
a lot. / Twice as much for a nickel too. / Pepsi-Cola is the drink for 
you! (Nickel nickel nickel nickel, trickle trickle trickle trickle) 
made its debut. The jingle, created by the Lord & Thomas agency, was 
based on the old English tune “John Peel.” Most soft drinks were sold 
in 6-ounce units, but starting in 1934, 12-ounce Pepsi bottles appeared 
in stores. Pepsi was constantly trying to gain on Coca-Cola and quickly 
capitalized on the jingle. It debuted in multiple 15-second slots while 
radio listeners were updated about Hitler‘s invasion of Poland. Soon 
people across the country were humming it. When the United States 
entered World War II, the jingle went out into the world with the 
troops via radio. It was even altered to sell war bonds (Uncle Sam is 
calling you/to fight this war and see it through/ By buying bonds and 
stamps today/ you can help protect the U.S.A). After about a decade, 
the jingle was eventually phased out, as the “twice as much for a 
nickel” line seemed too thrift-minded for postwar prosperity.




>
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> """"""""""""""""""""""""""""""""""""""""
>
> ----- Original Message ----- From: "Charles Suhor" <csuhor at zebra.net>
> To: "Bill Haesler" <bhaesler at bigpond.net.au>
> Cc: "Stephen Barbone" <barbonestreet at earthlink.net>; "dixieland jazz 
> mail list" <dixielandjazz at ml.islandnet.com>
> Sent: Thursday, April 14, 2005 6:09 PM
> Subject: [Dixielandjazz] Re: Pepsi ad (was Pope Sicola & Musical 
> Content)
>
>
>> Okay--better ears, better memories and Google prevail! My best alibi 
>> is that I was 4 years old the last year of the ad (1939) and probably 
>> I knew the word "pickle" better than "trickle."
>>
>> Charlie Suhor
>>
>>
>> On Apr 14, 2005, at 5:41 PM, Bill Haesler wrote:
>>
>>> Dear Steve, Charlie, Bob and Bill,
>>> The power of Google!
>>> Always my first port in a storm.
>>> The following is an extract from a chronological list of advertising 
>>> slogans
>>> used by Peps Cola over the years
>>> 1909-1939
>>> *Delicious and Healthful
>>> *When they find the Pepsi-Cola bottles are empty, their morale will 
>>> go down
>>> another 10 points
>>> *Pepsi-Cola hits the spot, 12 full ounces, that's a lot, Twice as 
>>> much for a
>>> nickel too, Pepsi-Cola is the Drink for you!
>>> Nickel, nickel, nickel, nickel, Trickle, trickle, trickle, trickle...
>>> Kind regards,
>>> Bill.
>>>
>>>
>>
>>
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>