[Dixielandjazz] Re: Declining Audiences for OKOM

[Mike Durham]

I'm afraid Tom has it right for the UK, too - all the pub and hotel managers 
I deal with comment on the 'careful' spending habits of the OKOM audience 
(but do applaud the absence of drunkenness, damage and trouble - two sides 
to most things!). At Whitley Bay, we have had many customers tell us they 
won't be back, despite the fabulous music on offer, because the bar prices 
are too high in the four-star hotel where we hold the festival. Sometimes I 
wonder.....

Mike D.

>From: TCASHWIGG at aol.com
>To: jnt at blueyonder.co.uk
>CC: dixielandjazz at ml.islandnet.com
>Subject: Re: [Dixielandjazz] Re: Declining Audiences for OKOM
>Date: Mon, 15 Dec 2003 21:39:51 EST
>
>In a message dated 12/15/03 3:10:17 PM Pacific Standard Time,
>jnt at blueyonder.co.uk writes:
>
> > If Mike takes Steve's suggestion youngsters might be attracted but the
> > 'cash
> > customers' might stay away.
> >
> > Norrie
> >
> > Norrie Thomson
> > Edinburgh
>
>Nope, Sorry Norrie, but in this country the Cash customers are the
>youngsters, they party like there is no tomorrow like we did when we were 
>their ages.
>
>It is the older generation that is on a fixed income or savings budget and
>pinches pennies, which is why you need to have a good well thought out plan 
>to
>make a festival successful financially.   The older folks have no problem
>shelling out $38.00 for a badge, but they look for an all you can eat 
>resturant for
>one price, and usually do not over spend at the bar either.
>
>Now the yoiunger ones will buy a badge and drop 50 to $ 60.0-0 more at the
>bars and another $20.00 at the food stands a day, not to mention T-shirts
>programs and souviners etc.
>
>Cheers,
>
>Tom (Been promoting them for forty years)  Wiggins
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